Board Thread:Spoilers/@comment-96.228.137.74-20160311185338/@comment-26164766-20160424113906

I think it was this thread where we were discussed how some sponsors pulled out or at least said they will pull out. Now there is an article on the topic, where the author emphasizes that Maybelline did not actually cut the funds.

"In a Twitter post made in mid-March, the company said it decided “to no longer advertise on that show,” in response to a follower who asked the company to stop sponsoring the program.

Since that time, however, Maybelline has removed a small handful of tweets that suggested it continued to protest the series. Behind the scenes, according to a person familiar with the situation, the beauty advertiser moved a single 30-second ad slated to run in “The 100” elsewhere on the CW’s schedule. The company did not pull any of its ad dollars from the network, this person said.

To be sure, Maybelline’s statements energized a fan base. And it remains unclear if the company will allow its commercials to return to the series."

Well, yes, "it's nothing personal, it's business" would be the most suitable (and expected) reply from any sponsors regarding any controversy really... But then someone, in this thread, was talking about that it's all about the money, so if we make the networks, sponsors and industry see that there is an untapped potential in treating minorities equally, then perhaps they will be more willing to comply with our demands!? Which is fair and equal treatment and representation. Is it really too much to ask? If it is, that's mind-blowing, and as the Swedes would say, "it's not very 2016 of them"...